Brand Identity
Your Employees Will Leave If You Don't Have Values — Why Organizational Identity is the New Hiring Battlefield
Implementing these three steps will help you craft a compelling identity statement and perform in identity-congruent ways, thus helping you attract talent committed to a common set of ideals and ways of being.
Want to Scale Up Without Selling Out? Do This First
Solidify your vision and culture to fuel sustainable growth.
5 Key Ways To Create a Unique and Authentic Brand That People Remember
By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.
Do You Have a Strong Identity? 5 Ways to Uncover the Core of Your Organization — And Why It Matters
Understanding and carefully adapting organization identity in concert with emergent realities provides the balance our organizations need in our present turbulent climate.
In a Polarized World, How Can Leaders Foster Unity Without Losing Their Identity?
These three practices can help leaders in complex environments.
The Invisible Billion — How Digital Identities are Supporting Developing Nations
In an era where digitalization has become so integral to our lives, it's unbelievable that a significant portion of the world's population remains digitally invisible.
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
Beyond Logos and Colors — How to Create a Compelling Brand Identity
Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive market.
Security Breaches Are on the Rise and Your Identity Isn't Safe. Here's How Verified Identities Can Help
There are only three certainties in life. Death, taxes and cybercriminals attempting to steal information they can flip for money.
Your Brand Definitely Has a Voice. But Is It the One You Want?
"What kind of brand voice conveys such a crazy ambitious mission?" Six founders on figuring out what their brand should sound like.
This $12 Billion Startup Nearly Imploded. When the Founders Revealed Their Wild Plan to Save It, Their Team Was Like, 'Whaaat?'
Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.
12 Brand Archetypes and How They Can Help Your Business
Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.