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Branding

Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Starting a Business

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Starting a Business

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Starting a Business

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Marketing

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
Starting a Business

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Marketing

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Starting a Business

5 Branding Myths Debunked

Don't get tripped up by these common misconceptions.
Starting a Business

Look Like a Multimillion Dollar Brand

Five ways to look like you make a lot of money without spending a lot.
Starting a Business

Chief Adrenaline Officers

For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.
Marketing

Boost Your Brand

How to find the perfect pitch person to get your message out
Marketing

5 Brand-Busting Mistakes to Avoid

Engaging in any one of these could sabotage your brand.
Marketing

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Marketing

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.