Branding

Marketing

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Starting a Business

A Perfect Pair

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Unearth Your Inner Indy

Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Starting a Business

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
Reputation Management

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
Marketing

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Marketing

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Marketing

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Marketing

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Marketing

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Marketing

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Marketing

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
Marketing

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
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