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Branding

Marketing

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Marketing

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Marketing

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing

Branding Made Simple

4 important tips for creating a successful brand image
Marketing

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
Marketing

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Marketing

That's Not Cool

Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
Marketing

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Marketing

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Marketing

Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.
Marketing

Branding Your Business

Learn how to make your small business a big name.
Marketing

Marketing E-Coaches

These sites will help you catapult to higher sales.
Marketing

Web Site

User-friendly resources to help you communicate more effectively
Marketing

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.