Branding - Page: 113
The Secrets of Successful Logos
How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Five Key Ingredients of Lasting Brands
How to protect your reputation while marketing through social media.
The Marketing Magic Behind Harry Potter
Try these five branding tips from the wizard phenom.
How to Name -- or Re-Name -- Your Business
A seven-point primer for creating compelling business names and avoiding major mistakes
Is It Time for You to Get Anti-Social?
Why some small businesses have pulled back from social media -- and are better off as a result
How to Brand Yourself: An Introduction
For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
Using Sizzle Reels to Brand and Market Your Business
11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
A look inside the successful new media campaign from an old-school brand
Green Fallout
The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
How to Identify and Reach Underserved Markets
Go beyond demographics by targeting specific types of people.
