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Nichole L. Torres
Know the risks and rewards of extending your brand before you put your name on the line.
Your company may be small, but that doesn't mean you can't brand big.
Stand out from the competition with these 5 steps to creating a winning brand platform.
Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Keep customers coming back for more with these tips for making a good impression with your site.
Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Learn what this critical business term means and what you can do to establish one for your company.
Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Kim T. Gordon
Keep these five tips in mind when developing a campaign to cement your brand image.
Roy H. Williams
How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.