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Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Kim T. Gordon
Keep these five tips in mind when developing a campaign to cement your brand image.
Roy H. Williams
How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
4 important tips for creating a successful brand image
Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
When it comes to making your mark, finding the right catch phrase is half the battle.
From underground phenomenon to national icon, your business can be a leader in its own right.