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Branding

Branding

Here's What It's Like to Be in Business With Bill Murray

The founders of theCHIVE give a behind-the-sleeves look at the launch of William Murray Golf.
Marketing

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
Educating Customers

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Personal Branding

How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Freelancers

5 Dumb Things Freelancers Say to Clients (and What to Say Instead)

If you don't have anything nice to say you won't succeed at this.
B2B Marketing

3 Lessons in Creating a Winning B2B Brand Voice

B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
Brand Reputation

How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.
Brand Identity

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Marketing

Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Knowing your business doesn't mean you know how to market your business but there is help available.
Trust

The Most and Least Trusted Brands Among Small-Business Owners

Trust is vital to the success of any company -- big or small.
Personal Branding

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

Sometimes the best way to promote your business is to promote yourself.
Brand Awareness

Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?