Branding

Fire Your Marketing Team and Hire Homeless People
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Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
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How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Why It Makes Sense to Build a Brand Around a Singular Idea
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Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher
7 Conferences That Will Level Up Your A-Game
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7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Adam Toren
The Foolproof Formula for New Brand Launching
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The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Dan Antonelli
Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App
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Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App

'When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,' co-founder and CEO Sean Rad tells Entrepreneur.
Kim Lachance Shandrow
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
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Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
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Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.
Why Your Brand Really Needs an App (Really)
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Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
Zubin Mowlavi
Boaty McBoatface Officially Wins Online Naming Contest
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Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?
Entrepreneur Staff
4 Simple-But-Overlooked Ways to Stand Out From Your Competition
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4 Simple-But-Overlooked Ways to Stand Out From Your Competition

The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
Kimanzi Constable
Mesmerizing: Watch This Guy Hand Draw Famous Logos
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Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Hire a Branding Consultant With a Similar Aesthetic to Your Own
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Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
Entrepreneur Network

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”