Branding

How to Develop a Stellar Employer Brand
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How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
A Month-by-Month Strategy to Reinvent Your Personal Brand
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A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Lida Citroën
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
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5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
Adam Foroughi
The 5 Worst Twitter Marketing Fails of 2014
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The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
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How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
Paying to Play Puts More Skin in the Game
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Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
John Brubaker
Why a Personal Brand Is a Matter of Personal Preference
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Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Carly Okyle
3 Tips for Building Your Brand by Giving Away Images
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3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty
Playboy CEO: Nudity Could Completely Vanish From the Brand
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Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
A Great Name Tells You More Than Just What the Company Does
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A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Aaron Keller
Now You Can Customize Your YouTube Channel URL
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Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Nina Zipkin
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
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The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Sujan Patel
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
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Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Yoav Vilner
 7 Concepts Every CEO Has to Nail
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7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
Steve Tobak

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”