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Branding

Advertising

This Year's April Fool's Gags, From LOL to Nope

Please brands, leave the jokes to the professionals.
Brand Identity

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Personal Branding

8 Reasons a Powerful Personal Brand Will Make You Successful

Opportunity will find you and your business when you have a strong brand.
Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Marketing

Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.
Startup Basics

5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Consumer Psychology

Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.
Branding

3 Key Components to Standing Out as a Brand

Author Jill Schiefelbein chats with Dorie Clark, author of "Stand Out" and "Reinventing You," about becoming known in your industry.
Hiring Employees

5 Ways Startups Can Boost Employer Brand Without Breaking the Bank

The best employer branding comes from a trusted resource you already have: your employees.
Storytelling

The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Branding

6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
Branding

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.