Branding

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
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A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
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Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Kate Taylor
5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur
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5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur

It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Kimanzi Constable
5 Steps to Becoming a Recognized Leader in Your Field
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5 Steps to Becoming a Recognized Leader in Your Field

By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Brian Ainsley Horn
Is Your Personal Brand Disruptive?
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Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Karen Tiber Leland
The 11 Must-Use Social Media Strategies to Expand Your Brand
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The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Knockout Personal Branding Strategies From Mayweather and Pacquiao
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Knockout Personal Branding Strategies From Mayweather and Pacquiao

Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
Robert Tuchman
Your Value Soars When You Separate From the Herd
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Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker
The Name Game: Christening Your Business for Success
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The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
3 Reasons Fake Fans Cause Real Problems for Businesses
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3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
Why Philanthropy Is Good Business
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Why Philanthropy Is Good Business

Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
Torry Holt
How Your Brand Can Host a Celebrity Takeover on Social Media
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How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
Artist Claims Apple Stole His Style
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Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
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The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”