Branding

5 Ways Entrepreneurs Can Gain a Competitive Advantage
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5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Peter Voogd
How to Stand Out When Your Competitors All Look the Same
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How to Stand Out When Your Competitors All Look the Same

You won't be remembered if you aren't heard.
Michelle Martin
Branding Lessons From the Presidential Conventions
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Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
5 Branding Mistakes No Startup Can Afford to Make
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5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
Samuel Edwards
5 SMS Marketing Tips for Small Businesses
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5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Anand Srinivasan
Global Citizens Will Expand Your Company's Reach -- and Reputation
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Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.
Elliot Tomaeno
How Attorneys Can Brand Themselves Through Media Outreach
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How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
3 Shifts to Make Your Brand Effective
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3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Karen Tiber Leland
How to Become an Industry Influencer in 5 Easy Steps
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How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Lee Frederiksen
Branding in Baghdad: How to Market Even in a Post-Conflict Zone
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Branding in Baghdad: How to Market Even in a Post-Conflict Zone

Want to gain entry to a ravaged place like Iraq? Don't put up another billboard. Make the world a better place, instead.
Jasmine Montgomery
3 Ways to Create a Brand Statement That Sticks
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3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
7 Simple Mistakes to Avoid in Content Marketing
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7 Simple Mistakes to Avoid in Content Marketing

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
Choosing the Media and Strategies That Best Fit Your Brand
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Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
The Right Way to Start Branding Yourself Right Out of College
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The Right Way to Start Branding Yourself Right Out of College

Jobs come and go. But your personal brand stays. Consider your brand your life raft for when life's seas turn rough.
Han-Gwon Lung

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”