The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Make sure you evaluate your brand before launching your next business or product.
Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
How do you build trust among your customers? Follow these critical steps.
Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
When Vaynerchuk speaks about branding, everyone perks up and listens.
You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Radicals & Visionaries
Wheelys Café CEO Maria De La Croix hails from Sweden and has a fine arts degree, but she identifies with the Silicon Valley ethos.
Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Want to boost your personal brand this summer? Follow these tips.
Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
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© 2017 Entrepreneur Media, Inc.