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Branding

Branding

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Branding

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
Brands

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Branding

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Marketing Strategies

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Storytelling

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Branding

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Branding

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Branding

These Are the Brands Teens Think Are the Coolest, According to Google

Snapchat, YouTube and Oreos all loom large for Generation Z.
Branding

Leveraging Technology to Build Your Brand

Alan Taylor and Scott Duffy take us to the award-winning Muldoon's Dublin Pub in Newport Beach, Calif. and sit down with world renowned artist Noah Elias.
Personal Branding

7 Signs Your Personal Brand Needs Work

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it?
Branding

6 Simple Ways to Revamp Your Small Business's Online Presence

Most websites focus solely on SEO, but increasing your online visibility involves more than that.
Fashion

4 Industry Trends Every Fashion Designer Should Know

Should you create your own brand or work within an established company?