Branding

In Branding, Play the Long Game
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In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Carly Okyle
Get Over the Business-Naming Hump With These 5 Strategies
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Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
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Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Kate Taylor
How Brands Can Have an Insanely Successful Holiday Season
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How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Maxine Bédat and Soraya Darabi
Does Personal Branding Really Help Your Business?
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Does Personal Branding Really Help Your Business?

Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
Steve Tobak
Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors
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Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors

If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
Kim Lachance Shandrow
How to Increase Revenue Without Actually Selling
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How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.
Mike Templeman
Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo
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Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
Kate Taylor
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'
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The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
Chris Kocek
10 Lessons Every Entrepreneur Must Learn
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10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Jayson DeMers
3 Ways to Leverage Hashtags to Enhance Your Brand
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3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Jaclyn Mullen
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
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9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Justin Rezvani
7 Tips for Naming (or Re-Naming) Your Company
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7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Mike Trigg

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”