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Branding

Branding

EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.

We spoke with the company's CEO, Joe Eazor, about the challenges he faces leading the legacy brand.
Branding

11 Common Mistakes You Must Avoid When Building Your Online Brand

Your digital footprint could be the difference between success and failure.
Branding

6 Steps for Continuous Brand Improvement

Keeping your brand fresh and relevant is an ongoing process. Follow these steps to keep your brand updated.
Native Advertising

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Branding

How to Get Your Company to Transform and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how to do it right.
Content

How Your Business Can Start Using Instagram Stories

Here are 18 businesses using Instagram Stories to boost their branding.
Social Media

What This Year's Best Streamed Brand Campaign Got Right

Find out why this internet star took home the 2016 Streamys award for Best Brand Campaign.
Branding

6 Steps to Creating a Branded YouTube Channel

Learn how you can launch a YouTube channel for your business -- even if you aren't a video expert.
Influencer Marketing

Reach More Customers with Influencer Marketing

Here are a few simple ways to attract the right people to your brand.
Branding

Data 'Changes a Brand From a Promise to an Outcome'

When there are sensors in everything, companies will have to do more than deliver on their promises.
Branding

Transform Your Company and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.
Personal Branding

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Social Media

Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Branding

Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.