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Branding

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5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
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Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.
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How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
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3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
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How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
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Branding in Baghdad: How to Market Even in a Post-Conflict Zone

Want to gain entry to a ravaged place like Iraq? Don't put up another billboard. Make the world a better place, instead.
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3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
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7 Simple Mistakes to Avoid in Content Marketing

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
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Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
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The Right Way to Start Branding Yourself Right Out of College

Jobs come and go. But your personal brand stays. Consider your brand your life raft for when life's seas turn rough.
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Authenticity -- What It Is, What It Isn't and How to Get It.

There are a few ways to get it right and a million ways to get it wrong.
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Learn How to Build a Business or Brand That Grows Without You

Master the keys to becoming an unshackled owner who can spend time away from the day-to-day tasks to grow your company.
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
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How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
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Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.