Branding

Apple Surpasses Coke to Become World's Most Valuable Brand
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Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
9 Essential Elements of Choosing a Domain Name (Infographic)
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9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Kathleen Davis
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
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The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Shira Lazar
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How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
Brian Patrick Eha
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Beating 'Imposter Syndrome' and Other Tips From the Week

From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Brian Patrick Eha
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Creating a Prototype Immediately and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Brian Patrick Eha
Startup Wedding Planners Explore Niche Markets to Stand Out
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Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Emily Meehan
What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next
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What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Shira Lazar
Pinterest Launches Web Analytics to Help You Pin Down Traffic
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Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
Brian Patrick Eha
Building Your Brand on Twitter
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Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
Ted Prodromou
Go-Anywhere Cameras Snap up a Devoted Following
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Go-Anywhere Cameras Snap up a Devoted Following

Popular GoPro cameras offer a 'you're there' perspective on life.
Margaret Littman
How to Hire the Right People and Other Tips This Week
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How to Hire the Right People and Other Tips This Week

Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
Brian Patrick Eha
Ed Koch and the Art of Personal Branding
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Ed Koch and the Art of Personal Branding

A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.
Brian Patrick Eha
Easy on the Airbrush and Other Tips for Your Pinterest Photo
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Easy on the Airbrush and Other Tips for Your Pinterest Photo

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
Karen Tiber Leland

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”