Branding

Boaty McBoatface Officially Wins Online Naming Contest
Branding

Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?
Entrepreneur Staff
4 Simple-But-Overlooked Ways to Stand Out From Your Competition
Branding

4 Simple-But-Overlooked Ways to Stand Out From Your Competition

The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
Kimanzi Constable
Mesmerizing: Watch This Guy Hand Draw Famous Logos
Branding

Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Hire a Branding Consultant With a Similar Aesthetic to Your Own
Make More Happen

Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
Entrepreneur Network
3 Critical Ways Your Brand Boosts Your SEO
Make More Happen

3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
Matt Walker
5 Blueprints for Your Brand's Story
Storytelling

5 Blueprints for Your Brand's Story

Investors like a good story, like everybody else.
Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears
Sustainability

Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears

The new solar farm near Epcot spans 22 acres and joins a family of mouse-shaped environmental projects.
Lydia Belanger
5 Tips From Experts for Creating a Distinctive Brand
Make More Happen

5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
Maria Ross
What Are the Most Authentic Brands in the World?
Make More Happen

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Nina Zipkin
The Psychology of Color in Marketing and Branding
Make More Happen

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Starbucks

The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Kim Lachance Shandrow
Consistency Is Number-One in Branding Your YouTube Channel
Entrepreneur Network

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines
Lessons of the week

Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines

Plus: Find ways to relax like Warren Buffett after a long day at the office.
Lindsay Friedman
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Influencers

Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative

Who are the right influencers for my campaign, and for my company?
Murray Newlands

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”