Branding

5 Ideas for Pinterest Boards That Can Help Build Your Brand
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5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
Karen Tiber Leland
10 Ways to Say 'Thank You'
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10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
Kara Ohngren Prior
Gary Vaynerchuk on Turning Customer Complaints into Opportunities
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Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Ameen Khwaja
Before You're LinkedIn, Determine Your Goals
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Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Ted Prodromou
5 Business Naming Trends Startups Should Consider
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5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Tim Gray
Reveal Your Retail Personality
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Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
Lambeth Hochwald
Beauty Businesses on Wheels
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Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
Jane Porter
Why Your Company's Founding Principles Matter
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Why Your Company's Founding Principles Matter

5 ways your business values set you apart -- and set you up for success.
Nadia Goodman
New Franchises Team Up and Make Co-branding Work
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New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
How Your Business Can Last Longer than a Twinkie
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How Your Business Can Last Longer than a Twinkie

Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Carol Tice
How to Become Your Company's Storyteller
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How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Jennifer Wang
Business Groups Object to Major Domain Name Expansion
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Business Groups Object to Major Domain Name Expansion

Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
Riva Richmond
Five Small Business Lessons from Netflix's Qwikster Split
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Five Small Business Lessons from Netflix's Qwikster Split

Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
Carol Tice
Five Reasons Why Your Mission Statement Probably Stinks
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Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Susan Gunelius

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”