Branding

The Importance of Saying 'No' to Distractions Masquerading as Opportunities
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The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Zubin Mowlavi
Your Personal Brand Needs a Growth Strategy
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Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
Cynthia Johnson
The 10 Most Talked-About Super Bowl Commercials of 2015
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The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
3 Secrets of Building a Personal Brand From a Marketing Master
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3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Andrew Medal
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Kim Lachance Shandrow
How to Develop a Stellar Employer Brand
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How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
A Month-by-Month Strategy to Reinvent Your Personal Brand
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A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Lida Citroën
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
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5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
Adam Foroughi
The 5 Worst Twitter Marketing Fails of 2014
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The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
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Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
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How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
Paying to Play Puts More Skin in the Game
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Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
John Brubaker
Why a Personal Brand Is a Matter of Personal Preference
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Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Carly Okyle
3 Tips for Building Your Brand by Giving Away Images
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3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”