Branding

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
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Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Entrepreneur Network
10 Ways to Wash Corporate Stink Off Your Cool Brand
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10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
5 Marketing Takeaways From Trump's Campaign
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5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Tor Constantino
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
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Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
The 6 Biggest Mistakes to Avoid When Building a Brand
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The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Laura Ries
Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview
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Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
Nina Zipkin
How to Take Over the Internet and Become a Social-Media Celebrity
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How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
Lewis Howes
Here is How to Position Your Product as a Premium Brand
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Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
8 Things McDonald's Can Teach You About Business Success
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8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
7 Inconvenient Truths About Content Marketing
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7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Steve Tobak
In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.
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In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.

Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need for success.
Entrepreneur Network
How to Woo a Corporate Partner in 6 Simple Steps
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How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
Aleda Schaffer
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
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Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
Are People Proud to Be Associated With Your Brand?
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Are People Proud to Be Associated With Your Brand?

Author Mike Loomis examines the importance of a brand's "proudness factor" in this YouTube video.
Entrepreneur Network

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”