Branding

Porn Accident: US Airways Issues Worst Brand Tweet of All Time
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Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
The Real Reason Taco Bell Made the Waffle Taco
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The Real Reason Taco Bell Made the Waffle Taco

Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Kate Taylor
How Chicken Soup For the Soul Started Selling Actual Soup
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How Chicken Soup For the Soul Started Selling Actual Soup

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Kate Taylor
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
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This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Catherine Clifford
How This Startup's Focus on Personal Touch Helped It Thrive
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How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Rebekah Epstein
The Two Words Steve Jobs Hated Most
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The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?
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Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal
3 Ways to Use Your Twitter Data to Beat the Competition
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3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy
EU Wants U.S. to Stop Using European Cheese Names
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EU Wants U.S. to Stop Using European Cheese Names

A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
Nina Zipkin
The 5 Key Factors of Website Success
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The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Jon Rognerud
Want Loyal Customers? Talk to Your Hair Stylist.
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Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
11 Advanced Pinterest Tips and Tricks for Businesses
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11 Advanced Pinterest Tips and Tricks for Businesses

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Scott Levy
What Sochi Can Teach Us About Trademarks
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What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Online Marketplace Abe's Market to Start Funding Organic Businesses
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Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Laura Entis

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”