Branding

What Potential Employers Want to Know Most Is Not On Your Resume
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What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Ryan Erskine
7 Ways to Get Your Customers to Actively Promote Your Brand
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7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Jayson DeMers
BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community
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BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community

The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
Nina Zipkin
3 Entrepreneurial Lessons from People You Hate to Love
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3 Entrepreneurial Lessons from People You Hate to Love

Even celebrities you can't stand are doing something right that could help you in your business.
Engelo Rumora
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
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In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand
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Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand

Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Lewis Howes
Your Brand Is About the Feels
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Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
6 Popular Services to Sell as a Brand Consultant
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6 Popular Services to Sell as a Brand Consultant

These services each offer customers a look into their brand and how it performs against its competitors.
Shelby Larson
What's in a Name? Maybe Everything. Maybe Not So Much.
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What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
Budweiser Wants You to Grab a Six Pack of 'America'
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Budweiser Wants You to Grab a Six Pack of 'America'

Budweiser cracks open a fresh can of patriotism this summer. Just remember: Don't America and drive.
Entrepreneur Staff
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
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Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
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Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Why You Should Embrace The Power of Thinking Differently
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Why You Should Embrace The Power of Thinking Differently

Remember that 'different' doesn't mean 'bad.'
I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.
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I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.

We had visibility to Prince's business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
Mary Deelsnyder

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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