Branding

I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.
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I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.

We had visibility to Prince's business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
Mary Deelsnyder
3 Ways Businesses Can Profit From Local Outreach
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3 Ways Businesses Can Profit From Local Outreach

A community outreach program can help your business gain local traction and visibility without a huge investment.
Jana Barrett
Companies, Clients and Colleges Are Googling You. Now What?
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Companies, Clients and Colleges Are Googling You. Now What?

Your online presence is one of the best ways to build identity capital and invest in your future.
Ryan Erskine
4 Ways to Survive Your Company's Rebrand
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4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
What Prince Can Teach All Companies About Rebranding
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
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The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
Fire Your Marketing Team and Hire Homeless People
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Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
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How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Why It Makes Sense to Build a Brand Around a Singular Idea
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Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher
How to Take a Headshot That Reflects Your True Personal Brand
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How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
Melissa Dawn
7 Conferences That Will Level Up Your A-Game
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7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Adam Toren
The Foolproof Formula for New Brand Launching
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The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Dan Antonelli
Maximizing Live Experiences to Build Brands
Take It From The Pros

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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