Branding

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Companies, Clients and Colleges Are Googling You. Now What?

Your online presence is one of the best ways to build identity capital and invest in your future.
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4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
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The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
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Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
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How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
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Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
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How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
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7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
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The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
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Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
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Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App

'When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,' co-founder and CEO Sean Rad tells Entrepreneur.
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Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
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Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
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