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Branding

Branding

Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.
Entertainment

Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Recruiting

Use the Candidate's Recruiting Experience to Find the Best Talent

Think like the applicant. It will open your eyes to a new way of promoting jobs, interviewing and follow-up.
Branding

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Branding

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Crisis Management

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Social Media Marketing

4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.
Branding

Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Entrepreneur Network

The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
brand ambassadors

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Branding

5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
Content Marketing

Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.