Branding

What Are the Most Authentic Brands in the World?
Take It From The Pros

What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Nina Zipkin
The Psychology of Color in Marketing and Branding
Take It From The Pros

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
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The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Kim Lachance Shandrow
Consistency Is Number-One in Branding Your YouTube Channel
Take It From The Pros

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines
Take It From The Pros

Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines

Plus: Find ways to relax like Warren Buffett after a long day at the office.
Lindsay Friedman
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
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Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative

Who are the right influencers for my campaign, and for my company?
Murray Newlands
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
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Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction
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J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction

The author used the chair to write the first two Harry Potter books.
Nina Zipkin
A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living
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A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Peter Gasca
What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe
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What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe

First, butt out of the body positive movement if you don't understand it. Second, never say sorry unless you mean it.
Kim Lachance Shandrow
What's Better -- Building a Personal or Business Brand? Or Both?
Take It From The Pros

What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Entrepreneur Network
Finding Employee Brand Evangelists
Take It From The Pros

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
Your Business DNA
Take It From The Pros

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
4 Ways to Protect Your Brand Without Involving the Courts
Take It From The Pros

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Steve Cook

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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