Branding

How to Take Over the Internet and Become a Social-Media Celebrity
Take It From The Pros

How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
Lewis Howes
Here is How to Position Your Product as a Premium Brand
Take It From The Pros

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
8 Things McDonald's Can Teach You About Business Success
Take It From The Pros

8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
7 Inconvenient Truths About Content Marketing
Take It From The Pros

7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Steve Tobak
In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.
Take It From The Pros

In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.

Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need for success.
Entrepreneur Network
How to Woo a Corporate Partner in 6 Simple Steps
Take It From The Pros

How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
Aleda Schaffer
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
Take It From The Pros

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
Are People Proud to Be Associated With Your Brand?
Take It From The Pros

Are People Proud to Be Associated With Your Brand?

Author Mike Loomis examines the importance of a brand's "proudness factor" in this YouTube video.
Entrepreneur Network
Should Branding Begin With the Product or the Company's Values?
Take It From The Pros

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
4 Ways Your Startup Can Make a Lasting Impression
Take It From The Pros

4 Ways Your Startup Can Make a Lasting Impression

It's imperative to make a good first impression but, surprisingly, it's not all that hard to do.
Elliot Tomaeno
10 High-Profile Brand Partnerships That Struck Gold
Take It From The Pros

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
The Best and Worst Ads of Super Bowl 50
Take It From The Pros

The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
Your Recipe for Entrepreneurial Success: Creativity, Beliefs and Purpose
Take It From The Pros

Your Recipe for Entrepreneurial Success: Creativity, Beliefs and Purpose

Artists Taylor Hanson and Kevin McCoy talk about artistry and entrepreneurship.
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Take It From The Pros

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.