Branding

Take It From The Pros

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
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J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction

The author used the chair to write the first two Harry Potter books.
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A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
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What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe

First, butt out of the body positive movement if you don't understand it. Second, never say sorry unless you mean it.
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What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
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Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
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Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
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4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
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4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
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This Election We'll Learn If Content Marketing Translates Into Votes

Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
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Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
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How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
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Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business

The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
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Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
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