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Branding

Writing

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Branding

Dick's Wins Auction for Sports Authority Brand

The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
Personal Branding

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Branding

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Branding

5 Books to Help Strengthen Your Brand

Make sure you evaluate your brand before launching your next business or product.
Branding

Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Customer Loyalty

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Customer Experience

What Social Media Can Teach Us About Managing Customer Experience

Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Entrepreneur Courses

Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding

When Vaynerchuk speaks about branding, everyone perks up and listens.
Branding

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Radicals & Visionaries

This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks

Wheelys Café CEO Maria De La Croix hails from Sweden and has a fine arts degree, but she identifies with the Silicon Valley ethos.
Personal Branding

3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Rebranding

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Personal Branding

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.