Branding

Create Your Own Celebrity Status Using Social Media
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Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Kim Walsh-Phillips
4 Ways Diverse Teams Can Boost an Employer's Brand
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4 Ways Diverse Teams Can Boost an Employer's Brand

Surveys find that top job candidates overwhelmingly prefer working on diverse teams.
Heather R. Huhman
Where Should You Spend Your Ad Budget?
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Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Tracy Byrnes
3 Ways to Develop a Business Success Barometer
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3 Ways to Develop a Business Success Barometer

You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Brenton Hayden
Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.
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Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Kim Lachance Shandrow
3 Ways to Use Videos to Get Personal and Score More Business
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3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Sujan Patel
If You Build It, They Will Not Come
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If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.
Edward Hertzman
Don't Brand for Now, Brand For 'Then'
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Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Mark Di Somma
Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!
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Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Bill Sussman
4 Elements of Brand Stories That Inspire Customer Loyalty
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4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Robert Wallace
3 Steps to Building Your Brand's Unfair Advantage
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3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao
3 Creative Marketing Strategies Inspired by the Music Industry's Collapse
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3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Peter Gasca
Marketing Geeks Take Revenge on Advertising Tech
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Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
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It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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