Branding

Take It From The Pros

5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
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What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
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New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
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To Build an International Brand, Says Will.i.am, Focus on What's Universal

'In Japan, it's arigato and in Brazil its obrigado -- I'm like, 'Dang!'' says the famed musician and entrepreneur.
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6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
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Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
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How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
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5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
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4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
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What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
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7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
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Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Take It From The Pros

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
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