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Branding

Marketing Strategies

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Marketing

Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Marketing

How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
Conferences

7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Branding

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Branding

Seeing a Brand 'Probortunity,' Tinder Awards Scholarship to Sorority Girl Penalized for Using the Viral Dating App

'When we found out what Shannon was going through, we wanted to help and turn the experience into a positive one,' co-founder and CEO Sean Rad tells Entrepreneur.
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Influencers

Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Apps

Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
Branding

Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?