Branding

Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars
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Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.
Geoff Weiss
Managing Your Brand Is an Intangible Investment That Pays Off Big
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Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Andrew Cohen
2 Cases That Show How Social Media Can Change Your Business Trajectory
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2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Pratik Dholakiya
Verizon Strips Down Its Logo in Lukewarm Reboot
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Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
Choosing a Wine to Buy and Hold to Mark a Special Event
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Choosing a Wine to Buy and Hold to Mark a Special Event

Starting a business or closed a big deal? Buying and holding a great wine is a perfect way to celebrate.
Tracy Byrnes
From Startup to Established Brand: Are You Ready to Transition?
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From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Avishai Abrahami
From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
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From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Kate Taylor
The 7 Tenets of Branding
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The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
5 Marketing Lessons Learned Watching Donald Trump Run for President
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5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
Grow Your Brand by Creating an Alter Ego
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Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
The Secret Ingredients to a Successful Branding Strategy
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The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Joshua Conran
Why Building Your Business Comes Before Building Your Brand
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Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Kimanzi Constable
3 Tips for Co-Branding Happily Ever After
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3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Jennifer Connelly

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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