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Branding

Culture

J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction

The author used the chair to write the first two Harry Potter books.
Personal Branding

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Mistakes

What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe

First, butt out of the body positive movement if you don't understand it. Second, never say sorry unless you mean it.
Entrepreneur Network

What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Branding

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Branding

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Reputation Management

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Branding

4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
Social Media Marketing

This Election We'll Learn If Content Marketing Translates Into Votes

Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
Entrepreneur Network

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Branding

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
Entrepreneur Network

Marie Forleo Spent the Last 17 Years Building a Booming Lifestyle Business

The multimedia maven tells The Pursuit how she became an iconic example of strong personal branding with MarieTV, B-School and more.
Social Media Marketing

Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
Older Entrepreneurs

A First-Time Entrepreneur at 88, Earl Fultz, Now 91, Says His Business Is the Spice of His Life

Fultz bottles and sells the unique Moroccan spice, cHarissa. Here, he gives advice to aspiring entrepreneurs of all ages.