Branding

YouTube Star Shares Ways to Keep Audience Strong (VIDEO)
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YouTube Star Shares Ways to Keep Audience Strong (VIDEO)

Cassey Ho of Blogilates suggests you ask yourself these three questions to build engagement.
Linda Lacina
5 Marketing Lessons From UFC Legend Conor McGregor
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5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
Brian Ainsley Horn
5 Things Business Leaders Can Learn From Bloggers
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5 Things Business Leaders Can Learn From Bloggers

From brand building to a constant feedback loop, bloggers can teach executives and entrepreneurs a lot about growing a brand.
Charlotte Nichols
Test and Validate Your Business From Both a Product and Brand Perspective
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Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
How Subway Can Recover From the Jared Controversy (VIDEO)
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How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
Is Your Personal Brand Losing You Business?
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Is Your Personal Brand Losing You Business?

Have you built your personal website yet? If no, why not?
Patrick Ambron
The Real Winner of the Women's World Cup: Nike
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The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out
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Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Deborah Mitchell
How to Separate Yourself From the Competition
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How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
Dorie Clark
6 Ways a Sub-Optimized B2B Brand Costs You Money
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6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Chris Wirthwein
Conferences Are Good for Networking but Great for Marketing
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Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Derek Newton
7 Quick Tips for Redesigning Your Company Logo (Infographic)
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7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
Take It From The Pros

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Jim Joseph
Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts
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Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Catherine Clifford

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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