Branding

Take It From The Pros

3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
Take It From The Pros

Marketing Stunts: The Risks and Rewards You Need to Consider

Plan carefully or you could sacrifice major brand equity in exchange for cheap attention.
Take It From The Pros

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
Take It From The Pros

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Take It From The Pros

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Take It From The Pros

6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
Take It From The Pros

What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Take It From The Pros

The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Take It From The Pros

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Take It From The Pros

How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
Take It From The Pros

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Take It From The Pros

YouTube Star Shares Ways to Keep Audience Strong (VIDEO)

Cassey Ho of Blogilates suggests you ask yourself these three questions to build engagement.
Take It From The Pros

5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue