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Branding

YouTube

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Public Relations

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Coca-Cola

Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Logos

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Personal Branding

10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Celebrity Endorsement

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Bitcoin

Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product

'Mike Tyson's Digital Wallet' is a mainstream service that lets consumers buy and sell bitcoin at any bitcoin ATM.
Failure

Failure Is Not An Option, Or Is It? The One True Way To Achieve Success

When starting your business, you can't even consider failure to be an option. But with 95 percent of businesses failing in their first five years, what are you going to do to make it work?
Daniel Lubetzky

The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Marketing

6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Branding

Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'

Essie Weingarten says you have to evolve and grow with your brand.