My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Branding

Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Star Wars

New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
Branding

To Build an International Brand, Says Will.i.am, Focus on What's Universal

'In Japan, it's arigato and in Brazil its obrigado -- I'm like, 'Dang!'' says the famed musician and entrepreneur.
Advice

Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company

Essie Weingarten says you have to live and breathe your brand and company mission.
Branding

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Instagram

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Online Reviews

5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Marketing Strategies

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Branding

What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
Content Strategy

7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
Marketing Strategies

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Starting a Business

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Entrepreneur Mindset

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.