Branding

Is Your Personal Brand Disruptive?
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Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Karen Tiber Leland
The 11 Must-Use Social Media Strategies to Expand Your Brand
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The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Knockout Personal Branding Strategies From Mayweather and Pacquiao
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Knockout Personal Branding Strategies From Mayweather and Pacquiao

Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
Robert Tuchman
Enchant Customers With the Story Behind Your Brand
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Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
The 3 Ways to Market Your Brand Without a Budget
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The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Bill Connolly
Your Value Soars When You Separate From the Herd
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Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker
Is There a Difference Between a Product and a Brand?
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Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
The Name Game: Christening Your Business for Success
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The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
4 Tactics To Create Brand Loyalty Through Relationship Marketing
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4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Ainsley Horn
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
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Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Brands as Publishers: Success Follows Successful Content Marketing
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Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Rohan Ayyar
What Listening Says About Your Brand
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What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
The 4 Essentials to Building Your Brand on Social Media
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The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
Give Your Brand a Boost With Lifestyle Content
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Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Te-Erika Patterson

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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