Branding

5 Examples of Stellar Logo Design and Packaging
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5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
The Greatness Guide to Building Your Brand and Empire
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The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes
3 Reasons Fake Fans Cause Real Problems for Businesses
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3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
Mastering Your Brand's Story
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Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
You Don't Create Your Company's Brand -- You Discover It.
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You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Matt Hanses
Why Philanthropy Is Good Business
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Why Philanthropy Is Good Business

Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
Torry Holt
6 Core Principles of Star Brands
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6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
How Your Brand Can Host a Celebrity Takeover on Social Media
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How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
The Hidden Power of the Business Card
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The Hidden Power of the Business Card

Having something physical gives you a chance to put your "card(s)" on the table.
Meredith Fineman
Artist Claims Apple Stole His Style
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Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
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The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
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Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
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What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
4 Tips to Forge Winning Client Relationships for the Long-Term
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4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
Gabrey Means & Cassie Hughes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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