Branding

Take It From The Pros

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
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A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
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A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
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Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
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5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur

It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
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Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
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5 Steps to Becoming a Recognized Leader in Your Field

By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
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Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
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Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
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Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
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The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
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Knockout Personal Branding Strategies From Mayweather and Pacquiao

Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
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Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
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The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
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