Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.
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What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Ann Handley
5 Steps to Brand Your Startup for Success
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5 Steps to Brand Your Startup for Success

Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
Carolina Rogoll
How to Rock Social Media Like Gary Vaynerchuk
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How to Rock Social Media Like Gary Vaynerchuk

We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
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SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
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Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Andrea Huspeni
Your New Brand Should Be an Extension of Yourself
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Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Greg Shugar
How Levi's Became a Brand With Staying Power
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How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Why Denny's Sounds Like a Chill Teenager on Social Media
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Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
Kate Taylor
The Golden Age: How the PR Industry Is Coming Into its Own
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The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
3 Tips to Align Your Startup's 'Core Value' With Customers'
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3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Laura Entis
4 Tips to Successful Business Storytelling
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4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
It's Not You, It's Your Story: Why Branding Matters
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It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Amy Cosper
3 Key Areas Where a Strong Corporate Brand Adds Value
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3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Chris Wirthwein

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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