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Branding

Starting a Business

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Entrepreneur Mindset

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Niche marketing

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
Marketing

4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Customer Loyalty

3 Strategies to Create a Cult Following for Your Business

What do Starbucks, Crossfit, Southwest Airlines and Taylor Swift have in common?
Entrepreneurs

Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to sha...
Branding

What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.

A look at how this salon-speakeasy concept has found a way to differentiate itself.
Marketing

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Authenticity

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Branding

3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain poi...
Clothing Business

Aligning Your Wardrobe Style With Your Personal (and Professional) Brand

Your appearance tells your story. Is your story aligned with the business image you want to project?
Social Media Marketing

Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Workplace Diversity

4 Ways Diverse Teams Can Boost an Employer's Brand

Surveys find that top job candidates overwhelmingly prefer working on diverse teams.
Advertising

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.