Branding

4 Warning Signs Your Brand Is a Terrible Teacher
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4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Lev Kaye
SXSW: Why Your Brand Should Study Political Campaigns
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SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Jacob Hall
2 Key Lessons in Brand Building
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2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
David Hagenbuch
American Eagle, Aeropostale Abandon Logos as They Look for Edge
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American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
8 Ways to Establish Your Business Credibility
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8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Peter Gasca
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
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Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Kim Lachance Shandrow
What Brands Need to Do to Beat the 'Cheap' Perception
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What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Heberto Calves
Why You Should Polarize Your Client Base Just Like an Online Dating Site
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Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
John Brubaker
Make Customers Fall in Love With Your Brand
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Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
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From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Geoff Weiss
The Essential Ingredients to Startup Success
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The Essential Ingredients to Startup Success

If you are just beginning your first business venture, no matter where you are in your life, here are my first steps to get you going.
Lewis Howes
Here Is How to Get Your Branded Video Watched
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Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Nate Birt
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
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The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Kevan Lee
How to Write a Book While Running Your Startup
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How to Write a Book While Running Your Startup

Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Adina Grigore

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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