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Branding

Growth Strategies

How to Build Your Brand the Right Way

This business expert says using social media to promote yourself is no way to grow a business. Find out what he suggests instead.
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Google

Upping Its Small Business Game, Google Expands Domain Registration Offering

The search giant is rolling out custom email addresses and dozens more domain name endings to help SMBs amplify their branding online.
Fact vs Fiction

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Personal Branding

The One Thing You're Doing Wrong on LinkedIn

If you're going to buy into the whole personal-branding thing, then at least learn the first rule of branding: Keep it simple.
Viral Marketing

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Personal Branding

5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Branding

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Branding

3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Media Coverage

5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.
Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Ready for Anything

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.
Personal Branding

How to Make Your Personal Brand Newsworthy

Getting the attention of the media isn't easy but the good news is, it's based on a formula.
Branding

4 Branding Strategies That Sound Good, But Will Hurt Your Growth

Think an email auto-responder makes you look more successful? Think again.
Happiness

5 Steps to Grow Your Business Through ... Happiness

Imagine yourself 'chief happiness officer' at your company.