Branding

Advertising

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Growth Strategies

3 Ways to Develop a Business Success Barometer

You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Marketing

Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Video

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Failure

If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.
Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Branding

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Storytelling

4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Marketing

3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Digital Marketing

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Playboy

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Weekly Tips Roundup

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Franchisees

Why This Company Bought North Carolina's Oldest Printing Business

Entrepreneur stops the presses for a Q&A with Chris Andrews, an AlphaGraphics franchisee.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.