Branding

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How to Rock Social Media Like Gary Vaynerchuk

We break down how this serial entrepreneur builds his personal brand as a social media star.
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SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
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Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
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Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
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How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
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Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
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The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
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4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
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It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
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3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
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The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
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4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
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SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
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