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Branding

Branding

3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
Marketing

Marketing Stunts: The Risks and Rewards You Need to Consider

Plan carefully or you could sacrifice major brand equity in exchange for cheap attention.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions.
Customer Service

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
Branding

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Branding

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Personal Branding

6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
Copyrights

What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Starting a Business

The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Starting a Business

How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
YouTube

YouTube Star Shares Ways to Keep Audience Strong (VIDEO)

Cassey Ho of Blogilates suggests you ask yourself these three questions to build engagement.
Marketing

5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.