Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding
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What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker
10 Questions to Ask When Designing Your Company's Logo
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10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
Attention Is the New Currency for Brand Advertising
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Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.
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Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.

Harsh weather can be a drag, but it can also help you shape your company's brand. Bundle up and see the benefits rather than just barriers.
Janelle Blasdel
The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'
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The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'

How businesses and big box stores are planning to cash in.
Daniel Bukszpan
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
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Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Catherine Clifford
Optimizing Your Brand Outreach on Pinterest (Infographic)
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Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
5 Must-Haves for a Successful Logo
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5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
The Staff of Entrepreneur Media, Inc.
10 Tools for Smoothing the Startup Process
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10 Tools for Smoothing the Startup Process

From legal to branding, there is a long check list of basics for starting up but affordable tools are available every step of the way.
Peter Gasca
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
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Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
The 4 Stories Entrepreneurs Need to Tell
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The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Maggie Patterson
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
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The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Zubin Mowlavi
Google Wants You to Share Your Knowledge With a .How Domain
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Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
Kim Lachance Shandrow
How Influencers Should Be Compensated by Brands
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How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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