Branding

Strategy

Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.
Branding

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Social Media Marketing

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Verizon

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Wines

Choosing a Wine to Buy and Hold to Mark a Special Event

Starting a business or closed a big deal? Buying and holding a great wine is a perfect way to celebrate.
Branding

From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
Branding

The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Launching a Business

Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Branding

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Branding

3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
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