Branding

A Month-by-Month Strategy to Reinvent Your Personal Brand
Take It From The Pros

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Lida Citroën
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Take It From The Pros

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Take It From The Pros

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Take It From The Pros

5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
Adam Foroughi
10 Brands That Made Bad Logo Decisions in 2014
Take It From The Pros

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Richard Feloni
The 3 Ways Entrepreneurs Fail at Personal Branding
Take It From The Pros

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
Dorie Clark
How to Get Customers Raving About Your Brand
Take It From The Pros

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
The 5 Worst Twitter Marketing Fails of 2014
Take It From The Pros

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Take It From The Pros

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Take It From The Pros

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Take It From The Pros

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
What Great Brands Know: Commit and Stay Committed
Take It From The Pros

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Carly Okyle
Paying to Play Puts More Skin in the Game
Take It From The Pros

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
John Brubaker
Why a Personal Brand Is a Matter of Personal Preference
Take It From The Pros

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Carly Okyle

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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