Branding

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Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
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5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
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10 Tools for Smoothing the Startup Process

From legal to branding, there is a long check list of basics for starting up but affordable tools are available every step of the way.
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Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
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The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my j...
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The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
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Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
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How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
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Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
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The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
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3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their...
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How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
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When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
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