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Branding

Branding

Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Social Media

Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
Public Relations

The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Core Values

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Social Media

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Storytelling

4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Editor's Note

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Branding

3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
SXSW

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
Branding

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
Credibility

8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.