Branding

Take It From The Pros

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
Ray Hennessey
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Take It From The Pros

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca
Public Speaking Tips to Maximize Your Reach and Revenue
Take It From The Pros

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Mel Carson
5 Unconventional Ways to Make Your Marketing 'Stickier'
Take It From The Pros

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Jeff Boss
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Take It From The Pros

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Grant Cardone
7 Steps to a New Image for Your Small Business Without Spending Much
Take It From The Pros

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
How to Promote Yourself and Become the Brand Others Talk About
Take It From The Pros

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.
Lewis Howes
The Single Greatest Gift From Creating a Brand-Positioning Statement
Take It From The Pros

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Jim Joseph
How to Create a Standout Social-Media Profile
Take It From The Pros

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Allison McCartney
Take It From The Pros

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Carol Roth
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Take It From The Pros

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Erik Huberman
'Brand Equity' Is an Intangible That's Worth Real Money
Take It From The Pros

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Take It From The Pros

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Take It From The Pros

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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