Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
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CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson
Balance Product Development and Branding in Your Budget
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Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Gideon Kimbrell
Unleash the Full Power of the Email Auto-Reply
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Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Karen Lachtanski
Barbara Corcoran on the Secret to Getting Free Press
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Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Carly Okyle
Market to Empowered Women: It's Ethical -- And It's Good for Business
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Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
Beloved Brands Connect Emotionally to Lead the Pack
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Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Does Personal Branding Really Help Your Business?
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Does Personal Branding Really Help Your Business?

Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
Steve Tobak
Reviving Your Brand to Save Your Business
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Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors
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Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors

If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
Kim Lachance Shandrow
How to Increase Revenue Without Actually Selling
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How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.
Mike Templeman
Go for Chess Not Checkers When Running a Business
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Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
John Brubaker
The Importance of Entrepreneurs Building Their Personal Brand
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The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Sabrina Horn
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
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Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
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Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Grant Cardone

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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