Branding

Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.
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Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.

The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.
Nina Zipkin
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
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Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
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Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Craig Cincotta
Do You Care About the iPhone 6's Environmental Impact?
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Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Chuck Tanowitz
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
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Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'
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The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
Chris Kocek
5 Questions to Ask When Your Marketing Isn't Working
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5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
How to Brand Your Side Gig While Working a Full-Time Job
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How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Dorie Clark
10 Lessons Every Entrepreneur Must Learn
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10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Jayson DeMers
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
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Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Kate Taylor
Define Your Brand With Focus and Flexibility
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Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph
The 4 E's of Exceptional Entrepreneurship
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The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
Jeff Boss
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
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What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Peter Gasca

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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