Branding

Staying on Track While Diversifying a Business
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Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Howard Hitchcock
5 Keys to Increasing Your Influence on Social Media
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5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
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10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
Nina Zipkin
The 3 Fundamentals of Wildly Successful Brands
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The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
5 Ways to Build Your Brand in Short Chunks of Time
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5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
How to Build a Business in Just 10 Days
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How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Nina Zipkin
Build a Strong Brand With More Friendly Interactions, Less Marketing
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Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Cory Sistrunk
For the Brand to Thrive, the Leader Must Be the Brand
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For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
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Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
Airbnb, Why the New Logo?
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Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Catherine Clifford
How to Rebrand Yourself as an Entrepreneur
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How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Dorie Clark
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
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Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Mitchell Levy
Start Preparing Your Business for the Generation After Millennials
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Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Peter Gasca
Excite Audiences by Finding the Visual Angle of Your Brand
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Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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