Branding

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Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
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The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
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5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
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How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeop...
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10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
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Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
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Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
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The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
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What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
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Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
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Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
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The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
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