Branding

5 Tips for Building a Strong Brand Identity
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5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.
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Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.
Andrew Medal
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
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5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't

Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn't.
Jacqueline Whitmore
Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
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Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.
Aleks Kang
3 Key Components to Standing Out as a Brand
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3 Key Components to Standing Out as a Brand

Author Jill Schiefelbein chats with Dorie Clark, author of "Stand Out" and "Reinventing You," about becoming known in your industry.
Jill Schiefelbein
The Secret of Story Telling
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The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Adrienne Weiss and Greg Weiss
6 Personal Branding Rules to Being Popular and Profitable
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6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
How to Communicate Your Brand Across Multiple Audiences and Platforms
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How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Jill Schiefelbein
3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them
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3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them

Tips to help left-brained innovators get their brand launch right.
Geoff Cunningham
5 Strategies for How to Make Customers Trust Your Brand
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5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
Thomas Smale
6 Tips to Building a Stronger Brand Using New Media
Take It From The Pros

6 Tips to Building a Stronger Brand Using New Media

Branding is all about trust, so make sure you get it right the first time.
Ann Smarty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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