Branding

Why You Don't Need Kylie Jenner As Your Next Brand Influencer
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Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
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Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.
Why Your Brand Really Needs an App (Really)
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Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
Zubin Mowlavi
Boaty McBoatface Officially Wins Online Naming Contest
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Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?
Entrepreneur Staff
Mesmerizing: Watch This Guy Hand Draw Famous Logos
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Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Hire a Branding Consultant With a Similar Aesthetic to Your Own
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Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
Entrepreneur Network
3 Critical Ways Your Brand Boosts Your SEO
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3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
Matt Walker
5 Tips From Experts for Creating a Distinctive Brand
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5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
Maria Ross
What Are the Most Authentic Brands in the World?
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What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Nina Zipkin
The Psychology of Color in Marketing and Branding
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The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines
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Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines

Plus: Find ways to relax like Warren Buffett after a long day at the office.
Lindsay Friedman
J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction
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J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction

The author used the chair to write the first two Harry Potter books.
Nina Zipkin
What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe
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What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe

First, butt out of the body positive movement if you don't understand it. Second, never say sorry unless you mean it.
Kim Lachance Shandrow

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”