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Branding

Turnaround Strategies

Why a Turnaround at Toys R Us Will Tank

Without an effort to transform its brand story, Toys R Us is another retail example of too little, too late.
Branding

7 Shortcuts to Build Early Visibility For Your Brand

The central problem with visibility isn't awareness of its importance; it's finding the cash to pay for it.
Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Social Media Marketing

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Entrepreneurs

How to Build a Million-Dollar Brand When You're Broke and Living on Your Sister's Couch

'Fast N' Loud' star and serial entrepreneur Richard Rawlings talks about his passion for cars and drive for success.
Growth Strategies

5 Steps to Building Your Personal Brand From Scratch

Whenever you engage, shine a light on your values.
Trust

6 Ways to Earn Consumer Trust in an Untrusting Era

"Fake news" has taken a big bite out of consumer trust in brands. Here's how to restore it.
Marketing

Four Examples of Retail Brands Killing it With Content

Every brand has a story. Make yours an epic.
Startup Mistakes

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup

When you set out to disrupt the status quo, don't pick a status quo people love.
Branding

Six Famous Entrepreneurs Who Show How Your Personal Brand Powers Deal Flow

Your personal brand reflects more than what people think of your product or service, it's what they think of you, and will determine what your business will really be worth in the end.
YouTube

YouTube Superstar Baker Rosanna Pansino Says These Are the Key Ingredients to a Brand Loved by Millions

She also gave us the inside scoop about how her brand new baking line came to be.
Transparency

How This Recruiting Company Is Putting the 'Human' Back Into Human Resources

Companies have a hard time recruiting and retaining the elusive millennial employee. The Muse CEO Kathryn Minshew has a solution: Tell them everything.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?