Branding

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big
Take It From The Pros

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

Sometimes the best way to promote your business is to promote yourself.
Jasmine Sandler
Are You Ready for the New Changing Brand-Awareness Environment?
Take It From The Pros

Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?
Andre Lavoie
What Emirates Airline Can Teach You About Brand Advocacy
Take It From The Pros

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Sujan Patel
4 Simple Tips for Finding Your Brand's Voice
Take It From The Pros

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
How Much Should a Quality Logo Really Cost?
Take It From The Pros

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Andrew Medal
Do You Need to Create a Personal Brand for Your Business?
Take It From The Pros

Do You Need to Create a Personal Brand for Your Business?

Should you be the face and voice of your own company?
Greg Rollett
How You Can Become the Kanye West of Your Industry
Take It From The Pros

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Sujan Patel
Tell Your Startup's Story and Captivate Your Audience. Here's How.
Take It From The Pros

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson
Is Your Brand Name Limiting Your Business Prospects?
Take It From The Pros

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Jordan French
Can a Brand Bring Back Its History and Make It Relevant?
Take It From The Pros

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
These Are the Brands Teens Think Are the Coolest, According to Google
Take It From The Pros

These Are the Brands Teens Think Are the Coolest, According to Google

Snapchat, YouTube and Oreos all loom large for Generation Z.
Nina Zipkin
Leveraging Technology to Build Your Brand
Take It From The Pros

Leveraging Technology to Build Your Brand

Alan Taylor and Scott Duffy take us to the award-winning Muldoon's Dublin Pub in Newport Beach, Calif. and sit down with world renowned artist Noah Elias.
Business & Burgers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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