Branding

Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing
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Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing

Being 'BADASS' is pretty much all you need to know to succeed in the internet economy.
David Koji
Why Converting to Instagram Business Is Not a Winning Brand Strategy
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Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.
Madeline Popelka
Creating a Brand That Drives Your CEO Reputation
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Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.
Karen Tiber Leland
Making an American Icon: How Harley-Davidson Roared to Life
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Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'
Dan Bova
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz
Use the Candidate's Recruiting Experience to Find the Best Talent
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Use the Candidate's Recruiting Experience to Find the Best Talent

Think like the applicant. It will open your eyes to a new way of promoting jobs, interviewing and follow-up.
Kes Thygesen
4 Ways to Tune Up Your Brand's Intellectual Expression
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4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Karen Tiber Leland
This Squishy, Flatulent Robot Just Wants to Be Your Friend
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This Squishy, Flatulent Robot Just Wants to Be Your Friend

Isn't this octopus-inspired robot adorable?
Nina Zipkin
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
4 Really Under-Used Ways to Build Your Brand Via Social Media
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4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.
Angela Ruth
Busting 7 of the Most Common Personal Branding Myths
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Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Karen Tiber Leland

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”