Branding

Excite Audiences by Finding the Visual Angle of Your Brand
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Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
How to Build Your Brand By Giving It Away
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How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Crystal Washington
The 3 Fundamentals for a Successful Rebrand
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The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Greg Liberman
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
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Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Jason Fell
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
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13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Joan Stewart
3 Tips for Naming Your Business in the Modern, Mobile World
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3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
See The Hidden Meanings Inside 17 Tech Company Logos
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See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
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One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Jason Fell
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
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Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
5 Secrets to Creating an Impactful Brand
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5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Melanie Spring
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A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha  Desai
Finding a Voice for Your Brand
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Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
5 Steps to Marketing That Resonates With Your Prospects
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5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
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How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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