The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.