Branding

5 Ways to Get People to Remember You (And Your Company)
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5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Dorie Clark
Business Travelers Take to Airbnb-Style Accommodations
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Business Travelers Take to Airbnb-Style Accommodations

Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
Amy Langfield
Why This Entrepreneur Makes All New Hires Live With Him for a Month
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Why This Entrepreneur Makes All New Hires Live With Him for a Month

The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
Catherine Clifford
In Content Marketing, Your Brand Needs to Take the Back Seat
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In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
Please Don't Call Yourself a Small-Business Owner
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Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
Gene Marks
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
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Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
Shane Smith Wants to Be the Rupert Murdoch of His Generation
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Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
Benjamin Kabin
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
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From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Rebekah Epstein
Make Your Company's Name Unforgettable
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Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Calling All Design Snobs: Show Us Your Business Card
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Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Wendy Frink
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
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Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord
Leading Logos for Brand Inspiration: A Look at Emerging Images
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Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
Take It From The Pros

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Andrea Huspeni
Name That Company to Dazzling Success
Take It From The Pros

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Brad Hines

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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