Branding

3 Tips for Naming Your Business in the Modern, Mobile World
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3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
See The Hidden Meanings Inside 17 Tech Company Logos
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See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
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One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Jason Fell
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
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Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
5 Secrets to Creating an Impactful Brand
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5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Melanie Spring
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A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha  Desai
Finding a Voice for Your Brand
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Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
5 Steps to Marketing That Resonates With Your Prospects
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5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
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How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
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Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Zach Cutler
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
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Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Catherine Clifford
Best Practices for Businesses Using Facebook
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Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Geoff Weiss
The Shocking Truth: Customers Don't Want to Engage With Your Company
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The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Gregory Ciotti
Lessons From Top Brands on How to Rock on Instagram
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Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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