Branding

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Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
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Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
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3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
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Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
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Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
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With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
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Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
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The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
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5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
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Business Travelers Take to Airbnb-Style Accommodations

Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
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Why This Entrepreneur Makes All New Hires Live With Him for a Month

The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth...
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In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
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Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
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Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
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Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
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