Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice
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My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Michele Serro
The 3 C's of Content Marketing
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The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
How to Stand Out in a Crowded Marketplace
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How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Entrepreneur Staff
Meet the Real Estate Franchise Backed by Warren Buffett
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Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
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New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
Optimizing Your Website for Local Searches
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Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Jon Rognerud
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
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Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
When It Comes to Branding, It's All About Color (Infographic)
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When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
Brand During a Startup's Infancy for Maximum Impact
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Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Stew Langille
Create a Powerful Brand by Answering Two Questions
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Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Doug and Polly White
Take It From The Pros

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Jim Joseph
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
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Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord
How to Position a Brand for Breakthrough Success
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How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith
Why Winging Social Media Won't Cut It Anymore
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Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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