Branding

Why Winging Social Media Won't Cut It Anymore
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Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan
How to Build the Next Amazon Brand
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How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Eric Schiffer
How to Use the Psychology of Color to Increase Website Conversions
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How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie
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Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Kim Lachance Shandrow
How to Build a Brand That Attracts Die-Hard Followers
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How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
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There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Ann Handley
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
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Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
10 Tactics for Increasing Your Customer Value and Loyalty
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10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Smartphone and Social Media Usage: Men vs. Women (Infographic)
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Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Catherine Clifford
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
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Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Kevin Allen
What Gives Entrepreneurs a Content Marketing Edge?
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What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Take It From The Pros

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
Use These Twitter Guidelines to Avoid a PR Nightmare
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Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Scott Levy
This Is How a Brand Loses Its Luster
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This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Dan S. Kennedy

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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