Branding

TED

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Networking

Don't Let These 5 Excuses Stop You From Networking

Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
Business Circle

In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Naming a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Chipotle

Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Microsoft

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Holiday Shopping

How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Branding

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Branding

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
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