Branding

Improve Your SEO by Improving Your Links
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Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Jon Rognerud
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
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This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Catherine Clifford
Most Essential Social Media Tools
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Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Scott Levy
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
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Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
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How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love
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17 Logos We Love

Brand identity in its purest form.
The 120 Most Trusted Brands
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The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
The Underrated Marketing Machine Entrepreneurs Should Be Using
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The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
Jeff Davis
What Does the Color of Your Logo Say About Your Business? (Infographic)
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What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Kate Taylor
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks
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Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Kate Taylor
How This Startup's Focus on Personal Touch Helped It Thrive
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How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Rebekah Epstein
The Two Words Steve Jobs Hated Most
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The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Good Content Marketing Starts With Knowing Your Customers
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Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Jim Joseph
Using the Right Lingo to Talk to Designers About Your Brand
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Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Rachel Avallone

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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