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Branding

Branding

The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeop...
Lessons

10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Mobile Payments

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Branding

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
Skills

The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
Branding

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Branding

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Marketing Strategies

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Social Media Marketing

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.