Branding

Who Should Use Pay-Per-Click Advertising and Who Shouldn't
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Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Richard Stokes
Content Marketing Isn't Just for the Big Brands
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Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Jim Joseph
The 7 Secrets to Shareable Content
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The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Ankit Oberoi
The 5 Key Factors of Website Success
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The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Jon Rognerud
Want Loyal Customers? Talk to Your Hair Stylist.
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Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Think You Can Skimp on a Logo? Think Again.
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Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Rachel Avallone
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers
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Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Kate Taylor
Social Media is Great, But Don't Forget Old School Marketing
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Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Karen Mishra
Building a Brand of Love Amidst a Harsh Reality
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Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Melanie Spring
7 Stupid Branding Mistakes Your Small Business is Making
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7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Sujan Patel
What Disney and Playboy Can Teach You About Branding
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What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Dan S. Kennedy
11 Advanced Pinterest Tips and Tricks for Businesses
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11 Advanced Pinterest Tips and Tricks for Businesses

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Scott Levy
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
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In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Catherine Clifford
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs
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'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.
Adam Toren

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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