Branding

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Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use...
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Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
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How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
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The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
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The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
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What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
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Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
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How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
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The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
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Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
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Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
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Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
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The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
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3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
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