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Branding

Marketing Edge

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Personal Branding

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Starting a Business

3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Branding

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Trademarks

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Branding

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Design

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Public Speaking

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Smartphones

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.