Branding

Are Business Cards Still Relevant?
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Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
Felicia Tsung
How 'Raising the Roof' Heightened This Restaurant's Brand
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How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
3 Ways to Get Graphics for Your Website
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3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Jon Rognerud
6 Ideas for Epic Business Blog Posts
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6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Eric Siu
Boost Sales With These 7 Social Media Steps
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Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
Grant Cardone
Insure Yourself Against Extinction by Building Your Personal Brand
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Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Stacey Alcorn
Upping the PR Ante With 'Experiences'
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Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Gabrey Means & Cassie Hughes
What Sochi Can Teach Us About Trademarks
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What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
How a Rebrand Helped Spice Up This Cal-Mex Chain
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How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring
A Stellar Content Plan Can Lead to Business Success
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A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Firas Kittaneh
Online Marketplace Abe's Market to Start Funding Organic Businesses
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Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Laura Entis
Becoming the 'Benchmark' Brand Everyone Covets
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Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Jim Joseph
7 Deadly Sins Businesses Make With Their Reputation
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7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
Why Customers Become More Loyal After Flirting With Other Brands
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Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Kevin Allen

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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