Branding

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Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
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Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
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Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
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How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
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7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
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How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
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How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
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EU Wants U.S. to Stop Using European Cheese Names

A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
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While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
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How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
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Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
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Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
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Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
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The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
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The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
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