Branding

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What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. Wh...
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How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
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A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
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Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct in...
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Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
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7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
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Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
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New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
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How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
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Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
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How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
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The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
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Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
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CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
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A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.
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