Branding

Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Personal Branding

Does Personal Branding Really Help Your Business?

Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Shark Tank

Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors

If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
Ready for Anything

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.
Ready for Anything

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
Ask the Expert

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Personal Branding

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Branding

Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
Starting a Business

Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.

The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Storytelling

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Green Business

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
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