Branding

You'll Never Guess Hulk Hogan's Latest Business Venture
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You'll Never Guess Hulk Hogan's Latest Business Venture

Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
Geoff Weiss
Don't Let Your Ego Hold You Back From Success
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Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
Dan Antonelli
How You Give Back Provides Purpose to Your Personal Brand
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How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Jim Joseph
Building Your Brand's Warmth and Competence
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Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Ray Hennessey
These Fashion Startups Want to Declutter Your Closet
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These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
Tanya Benedicto Klich
Do You Stand by Your Brand? It's Time for an Audit.
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Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Les Kollegian
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
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Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Brian Twomey
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee
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Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
Kate Taylor
How the Timbuk2 Brand Went From Basement to Famous
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How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Melanie Spring
How to Make It as a Freelance Entrepreneur
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How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Jon Salm
4 Ways to Tell If Your Personal Brand Is in Danger
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4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Heather R. Huhman
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
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Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Kate Taylor
Experience Your Brand From Your Customers' Perspective
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Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Jim Joseph
Is Your Marketing Message Getting Muddled?
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Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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