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Branding

Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Ready For Anything

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Ready to Launch

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Branding

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Personal Branding

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Linkedin

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Marketing

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ready For Anything

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Naming a Business

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Growth Strategies

Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Ready to Launch

What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.