Branding

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The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
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Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
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3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
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Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline ca...
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Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
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Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
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Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
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You'll Never Guess Hulk Hogan's Latest Business Venture

Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
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Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
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How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
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Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
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These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
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Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
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Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
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Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
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