Branding

How Building a Community Helped Launch an International Brand
Take It From The Pros

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
Take It From The Pros

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Catherine Clifford
Smart Twitter Guidelines to Follow
Take It From The Pros

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Scott Levy
Contently's New $9 Million Crown Proves Content Is King
Take It From The Pros

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Catherine Clifford
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire
Take It From The Pros

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
Lewis Howes
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Take It From The Pros

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Melanie Spring
How Transparency Can Help You Succeed on Twitter
Take It From The Pros

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Scott Levy
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)
Take It From The Pros

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Maxine Bédat and Soraya Darabi
Instincts, Not Data, Will Push You Forward in 2014
Take It From The Pros

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Ian Lurie
The People in Your Life Are Your Personal Brand Team
Take It From The Pros

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Jim Joseph
The 4 Building Blocks of a Strong Digital Presence
Take It From The Pros

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
Tom Cochran
Naming Your Business? Consider These 3 Points First
Take It From The Pros

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
Jodi Helmer
The Business of Nudity: The Unlikely Success of Mr. Skin
Take It From The Pros

The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.
Jeff Haden
How to Attract the Right Kind of Twitter Audience
Take It From The Pros

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Scott Levy

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.