Branding

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Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
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Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
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LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
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How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
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How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
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Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
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Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
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The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
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The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
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The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.
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How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
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8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
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Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
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