Branding

Take It From The Pros

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Rebekah Epstein
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
Take It From The Pros

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Nina Zipkin
Arby's Expensive Revamp: Two Logos in Two Years
Take It From The Pros

Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Kate Taylor
Why Building a Personal Brand Isn't for Everyone
Take It From The Pros

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Scott Levy
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Take It From The Pros

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Ashley Lee
8 Successful Companies Didn't Start That Way (Infographic)
Take It From The Pros

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
Paula Andruss
How to Become an Authority Online in 8 Simple Steps (Video)
Take It From The Pros

How to Become an Authority Online in 8 Simple Steps (Video)

Consider these tips for standing out online as a go-to resource in your industry.
Lewis Howes
Why Reputation Management Is Critical to Your Personal Brand
Take It From The Pros

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Jim Joseph
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans
Take It From The Pros

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
Rebekah Epstein
How to Set Your Brand Up For Success
Take It From The Pros

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Melanie Spring
How Homeboy Industries Landed a Distribution Deal With Supermarkets
Take It From The Pros

How Homeboy Industries Landed a Distribution Deal With Supermarkets

The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
How Smart Branding Led to Quick Success for Cory Vines
Take It From The Pros

How Smart Branding Led to Quick Success for Cory Vines

Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Rebekah Epstein
Black Friday: A Chance for Bitcoin to Get Some Mainstream Love
Take It From The Pros

Black Friday: A Chance for Bitcoin to Get Some Mainstream Love

With the value of Bitcoin at record highs, and the holiday season upon us, there's no better time for the cryptocurrency to prove its mainstream usefulness.
Brian Patrick Eha
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows
Take It From The Pros

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Melanie Spring

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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