Branding

Branding

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Trademarks

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Branding

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Ready for Anything

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Design

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Public Speaking

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Smartphones

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Social Media Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Branding

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
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