Branding

Turn Your Company Car Into a Marketing Campaign on Wheels
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Turn Your Company Car Into a Marketing Campaign on Wheels

A look at three companies who are using their cars to jump start conversation and generate revenue.
The Genius Behind the Whitney Museum's New Logo
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The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Why Your Business's Name Doesn't Matter as Much as You Think
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Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Adina Grigore
How to Build a Business Plan For Your Personal Brand
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How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Jim Joseph
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
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Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Melanie Spring
Marketers: The 3 Differences Between Millennial Guys and Gals
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Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Christie Garton
Bike Company Takes Customization to a New Level
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Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
John Patrick Pullen
Father and Son Team Create Candy Without the Extra Junk
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Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
Jennifer Wang
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
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How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Kate Taylor
3 Ways Starbucks Is Innovating and Why You Should Care
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3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Kate Taylor
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges
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First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
Catherine Clifford
Why Every Personal Brand Needs a Target Audience
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Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Jim Joseph
3 Business Lessons From Miley Cyrus and Her Infamous Twerk
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3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
Adam Toren
How to Be the Brand You Always Wanted to Be
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How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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