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Branding

Taco Bell

The Real Reason Taco Bell Made the Waffle Taco

Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Branding

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Food Businesses

How Chicken Soup For the Soul Started Selling Actual Soup

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Building a Website

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Retail Businesses

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use...
Branding 2014

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Branding 2014

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Branding 2014

17 Logos We Love

Brand identity in its purest form.
Branding 2014

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Marketing

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Branding

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Apple

The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.