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Branding

Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Marketing

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Blogging

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Solutions Center

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
Marketing

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Marketing

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Growth Strategies

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. Wh...
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Finance

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct in...
Marketing

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Marketing

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Growth Strategies

New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.