Branding

How to Be the Brand You Always Wanted to Be
Take It From The Pros

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
Jim Joseph
5 Branding Tips to Supercharge Your Sales
Take It From The Pros

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Lewis Howes
Reach Millennials Through Brand Advocates
Take It From The Pros

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
Dave Knox
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It
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Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Karen Tiber Leland
How to Position Your Personal Brand In Two Minutes Or Less
Take It From The Pros

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Jim Joseph
Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google
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Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google

Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
Catherine Clifford
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods
Take It From The Pros

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Kate Taylor
Why Barilla's CEO Has Demographics Working Against Him
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Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Jim Joseph
Apple Surpasses Coke to Become World's Most Valuable Brand
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Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
How to Attract the Right Clients and Other Must-Read Business Tips
Take It From The Pros

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Brian Patrick Eha
How To Brand Yourself To Live a Happier Life
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How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Jim Joseph
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)
Take It From The Pros

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Kristin Piombino
Why Pre-Filtering Clients Is Essential to Your Success
Take It From The Pros

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Sara Rotman
9 Essential Elements of Choosing a Domain Name (Infographic)
Take It From The Pros

9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Kathleen Davis

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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