Branding

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Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
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How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
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Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
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Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
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Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
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How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
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3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
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First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
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Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
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3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
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How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
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5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
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Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
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Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
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