Branding

3 Steps to Creating Your Branding Message
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3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Adam Kleinberg
5 Social Media Rules Every Entrepreneur Should Know
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5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Brian Patrick Eha
3 People to Follow on Vine for Branding Ideas
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3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Ashley Lee
When Marketing Online, Be Natural and Earn Trust
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When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Jason Fell
10 Cool American-Made Products
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10 Cool American-Made Products

See some of the innovative products that are made in the U.S.
Heesun Wee
The World's Most Meaningful Brands (Infographic)
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The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
Catherine Clifford
Take It From The Pros

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Take It From The Pros

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Karen Tiber Leland
Take It From The Pros

Beating 'Imposter Syndrome' and Other Tips From the Week

From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Brian Patrick Eha
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
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Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Jim Joseph
How to Make the Most of YouTube's New Redesign
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How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Zara Stone
Are Color Trends Important in Product Design?
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Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Should You Name Drop Another Startup?
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Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Susan Johnston
When Social Media Is Not Your Best Marketing Strategy
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When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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