Branding

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How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
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Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
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10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
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Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
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How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
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From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
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The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
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Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
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The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
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The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
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6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here's how to ensure it doesn't happen to you.
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How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
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The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
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Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
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