Branding

Take It From The Pros

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Jim Joseph
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
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Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Jason Fell
Is Apple Still the King of Consumer Design?
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Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
Cadie Thompson
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
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The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Shira Lazar
The Company Giving Common Objects a Sleek New Design
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The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
Jason Ankeny
6 Ways to Protect Your Digital Brand
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6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here's how to ensure it doesn't happen to you.
Kristin Luna
Take It From The Pros

How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
Brian Patrick Eha
The Top 25 Brands on Instagram
Take It From The Pros

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Brian Patrick Eha
Lessons from Paula Deen: How What You Say Can Damage Your Brand
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Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Jim Joseph
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
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Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Jane Porter
How to Sell a Product: 5 Ways to Sell Itself
Take It From The Pros

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Lego's Secrets for Brand Longevity
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Lego's Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
Matthew Toren
3 Steps to Creating Your Branding Message
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3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Adam Kleinberg
5 Social Media Rules Every Entrepreneur Should Know
Take It From The Pros

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Brian Patrick Eha

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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