Branding

The Secrets of 7 Successful Brands
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The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Paula Andruss
5 Big Brand's Mistakes Solved
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5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
Lambeth Hochwald
How to Turn Customers Into Brand Ambassadors
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How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Christopher Hann
20 Brilliant Brand Logos
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20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Why You Should Care About Design
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Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Stephanie Vozza
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
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Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Catherine Clifford
How to Build a Brand Experience for Customers
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How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Jim Joseph
Startup Wedding Planners Explore Niche Markets to Stand Out
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Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Emily Meehan
3 Tips for Landing Press for Your Startup
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3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
Antonio Neves
Forget What Your Customers Need; Branding Is About What They Want
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Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Jim Joseph
3 Content Marketing Lessons From Big Brands
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3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Ann Handley
4 Ways to Spring Clean Your Brand
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4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Karen Tiber Leland
3 Ways to Spark Celebrity Buzz Around Your Product
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3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Gina Roberts-Grey

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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