Branding

The Psychology of Color and Branding (Infographic)
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The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Kevin Allen
The Key to Building a Strong Online Reputation (Infographic)
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The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Kathleen Davis
When to Hire a Design Firm to Get Your Logo Just Right
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When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Jason Ankeny
The 5 Branding Rules of Attraction
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The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Jason Ankeny
Take It From The Pros

Creating a Prototype Immediately and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Brian Patrick Eha
What to Do If You Hate Your Brand
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What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Erika Napoletano
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
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Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Catherine Clifford
4 Business-Naming Tips for Branding Success
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4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Alanna Francis
Abercrombie & Fitch:  Bad Business or Smart Targeting?
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Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Jim Joseph
Defining Your Brand: The First Step In Your Marketing Strategy
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Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Jim Joseph
5 Strategies to Build a Global Brand
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5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Gwen Moran
The Secrets of 7 Successful Brands
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The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Paula Andruss
5 Big Brand's Mistakes Solved
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5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
Lambeth Hochwald

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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