Branding

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next
Take It From The Pros

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Shira Lazar
How a Small Distillery is Rethinking Manufacturing
Take It From The Pros

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Jennifer Wang
Why Startups Should Take a Big-Brand Approach to Marketing
Take It From The Pros

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Jim Joseph
World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship
Take It From The Pros

World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship

He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.
John Patrick Pullen
Branding's Cardinal Sins: 3 Common Mistakes to Avoid
Take It From The Pros

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Alanna Francis
Creating a Blueprint for Your Brand Strategy
Take It From The Pros

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Entrepreneur Staff
Pinterest Launches Web Analytics to Help You Pin Down Traffic
Take It From The Pros

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
Brian Patrick Eha
Where to Spend Your Marketing Dollars
Take It From The Pros

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Colleen DeBaise
Building Your Brand on Twitter
Take It From The Pros

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
Ted Prodromou
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Take It From The Pros

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Kevin Allen
How to Fix 3 Common Online Marketing Mistakes
Take It From The Pros

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Ann Handley
10 Questions to Ask When Creating Your Company's Pinterest Page
Take It From The Pros

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
Kim Lachance Shandrow
Go-Anywhere Cameras Snap up a Devoted Following
Take It From The Pros

Go-Anywhere Cameras Snap up a Devoted Following

Popular GoPro cameras offer a 'you're there' perspective on life.
Margaret Littman

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.