Branding

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How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Take It From The Pros

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
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Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
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Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
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How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
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Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
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3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
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Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
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3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
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4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
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3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
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The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
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What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
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How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
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