Branding

Branding Lessons from the Oscars
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Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Karen Tiber Leland
How to Design Your Business Logo
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How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Entrepreneur Staff
3 Tips for Branding Your Growing Business
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3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Colleen DeBaise
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
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How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Matt Villano
Social Engagement Boosts Quirky Clothing Line
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Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Jennifer Wang
Ed Koch and the Art of Personal Branding
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Ed Koch and the Art of Personal Branding

A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.
Brian Patrick Eha
Super-Bowl Commercials Through a Marketer's Eyes
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Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Karen Tiber Leland
The Key to Successful Marketing: Your Unique Selling Proposition
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The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
How to Launch a Successful Brand Ambassador Initiative
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How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Alanna Francis
Can Lance Armstrong Rebuild His Brand?
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Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
Brian Patrick Eha
Wining and Dining to Grow Your Business and Brand
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Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Eddie Osterland
Not Top Dog? 4 Ways to Project a Bigger Brand
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Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Prerna Gupta
Easy on the Airbrush and Other Tips for Your Pinterest Photo
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Easy on the Airbrush and Other Tips for Your Pinterest Photo

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
Karen Tiber Leland
How to Tell Your Company's Story
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How to Tell Your Company's Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Nadia Goodman

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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