Branding

Marketing

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
Marketing

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Ask Entrepreneur

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Marketing

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Marketing

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Franchises

Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Marketing

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Social Media

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Marketing

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Starting a Business

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
Project Grow

How to Become an Authority Online in 8 Simple Steps (Video)

Consider these tips for standing out online as a go-to resource in your industry.
Ask Entrepreneur

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Marketing

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
Marketing

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
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