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Branding

Ask Entrepreneur

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Technology

How to Create a Fun and Functional Website User Experience

Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
Ask Entrepreneur

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Marketing

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Ask Entrepreneur

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Marketing

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Ask Entrepreneur

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Ask Entrepreneur

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Marketing

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Ask Entrepreneur

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Ask Entrepreneur

SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Growth Strategies

Better Branded Holiday Gift Ideas (Slideshow)

Go beyond pens and calendars to create a branded business gift that will get your company remembered.
Marketing

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.