Branding

Take It From The Pros

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Jim Joseph
Online Shopping Site Offers Ethical Alternatives to Big Brands
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Online Shopping Site Offers Ethical Alternatives to Big Brands

The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
Jennifer Wang
Airports Aim to Make Travel More Enjoyable
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Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
Bruce Schoenfeld
How Creative Thinking Can Nab a Coveted Celeb Endorsement
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How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
Lambeth Hochwald
5 Ideas for Pinterest Boards That Can Help Build Your Brand
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5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
Karen Tiber Leland
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What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
Jason Fell
What Retail Startups Can Learn From 'The Daily Show'
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What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Michael Phillips Moskowitz
Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience
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Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
Kathleen Davis
5 Ways to Promote Your 'Made in America' Brand
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5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Lambeth Hochwald
How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert
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How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert

The serial entrepreneur and business author talks about his struggle to recast his personal brand.
Laura Lorber
Innovative Ideas in Product Packaging
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Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
10 Ways to Say 'Thank You'
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10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
Kara Ohngren Prior
5 Creative Packaging Ideas to Delight Your Customers
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5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Jane Porter
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
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Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Shira Lazar

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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