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Branding

Marketing

5 Signs that You Need a New Logo

Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
Marketing

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Marketing

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
Marketing

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Marketing

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Marketing

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Marketing

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Marketing

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Marketing

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Starting a Business

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Marketing

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Marketing

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Marketing

Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.