Branding

What You Can Learn About Branding From 'Project Runway'
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What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Carol Tice
Why Man vs. Food Is Worth Watching
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Why Man vs. Food Is Worth Watching

How the Travel Channel show soared to success thanks to the host's winning personality.
Carol Tice
Big-Brand Results with Small-Business Budgets
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Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Jim Joseph
5 Tips to Help Your Marketing Messages Sing
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5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
5 Ways Store Colors Can Influence Shoppers
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5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Jane Porter
Yes, You Need To Tweet
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Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Ameen Khwaja
Reveal Your Retail Personality
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Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
Lambeth Hochwald
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
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'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Tim Gray
Beauty Businesses on Wheels
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Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
Jane Porter
How to Stand Out Among Bigger Brands on Google
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How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
AJ Kumar
How to Be Unforgettable Online
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How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
Why Your Company's Founding Principles Matter
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Why Your Company's Founding Principles Matter

5 ways your business values set you apart -- and set you up for success.
Nadia Goodman
How to Brainstorm a Great Business Name
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How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
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Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Carol Tice

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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