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Branding

Franchises

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
Marketing

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Growth Strategies

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Marketing

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Marketing

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Marketing

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
Marketing

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Growth Strategies

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Social Media

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Marketing

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Marketing

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
Marketing

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.