Branding

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
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Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Carol Tice
The 7 Deadly Sins of SEO
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The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
What Do Etsy, GroupMe and Stamped Have In Common? An Eye on Design
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What Do Etsy, GroupMe and Stamped Have In Common? An Eye on Design

Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.
Lyneka Little
Reality Show Win Sweetens Outlook for California Cupcake Business
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Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
Dinah Wisenberg Brin
Fresh Founders on Packaging a Product for Success
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Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Teri Evans
Green Power: A Low-Cost Boost to Your Brand and Bottom Line
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Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
Catherine Clifford
With Social Media, Kick Off Your Conservative Pants
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With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Jason HeadsetsDotCom
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
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Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Diana Ransom
Why You Should Manage Your Own Social Media
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Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Mikal E. Belicove
Facebook Timeline and Business Pages, Perfect Together
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Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Mikal E. Belicove
Competition: A Choice Activity for Young Entrepreneurs
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Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Adam Toren
New Franchises Team Up and Make Co-branding Work
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New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Secrets of the 10 Most-Trusted Brands
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Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Paula Andruss
How an Austin Barbershop Built Its Brand
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How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Christopher Hann

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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