Branding

Marketing

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Ask Entrepreneur

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
Marketing

Turn Your Company Car Into a Marketing Campaign on Wheels

A look at three companies who are using their cars to jump start conversation and generate revenue.
Ask Entrepreneur

The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Marketing

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Business Plans

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Ask Entrepreneur

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Marketing

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Marketing

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
Marketing

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Marketing

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Marketing

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
Marketing

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
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