Branding

How to Repair a Damaged Reputation Online
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How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Gwen Moran
How a Cafe Chain Rebranded With a Pro Surfer
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How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Jennifer Wang
Texas: The Big Mama of Brands
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Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Michelle Juergen
Editor's Note: Our Biggest, Baddest Branding Package
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Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
Amy Cosper
Skincare Startup's Lesson for Online Brands: Looks Matter
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Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Jennifer Wang
Commentary Should Remain the Lifeblood of Blogs
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Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
Mikal E. Belicove
Branding 101: Five Tips for Solopreneurs
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Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Carol Tice
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads
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HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Teri Evans
What You Need to Know About Facebook's Business Page Facelift
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What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Mikal E. Belicove
How to Find Your Authentic Voice on Social Media
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How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Ross McCammon
It's Leap Year. What Are You Doing With Your Extra Day?
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It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Lambeth Hochwald
Valentine's Niche: Say It With Beer and Beef Jerky?
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Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Diana Ransom
10 Reasons Your Small Business Shouldn't Start a Blog
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10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
What You Need to Know About Brand Building vs. SEO
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What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
AJ Kumar

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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